A disaster has just happened on a project I’m on. We were wrapping up wireframes and were intending to do a quick round of comps based on those wireframes to test with users. Take the ego out of it by getting unbiased feedback. This would save time and money and get us to our goal faster. Instead we have become mired in client revisions based on suppositions of what the user will think. Blast!
This could have been avoided by strong-arming the test-first approach. Instead we crumpled and offered a sneak-peak. Initial feedback was entirely about nomenclature instead of the intended purpose of establishing color palette, typography, texture, layout, etc… But overnight the feedback become a shower of “The user won’t know what to click…” and “The user won’t understand [it's] active.”
There’s a lesson here.