John McRee
Work Testimonials About

Turning complex business problems into experiences that feel effortless.

Selected Projects

Credit Acceptance

Credit Acceptance

Cutting the clutter from the dealer application flow to lift large-franchise submissions by 10%.

Vision Research Design System
Complete Genomics

Complete Genomics

Visualizing genetic data for curious consumers differentiates and drives conversion.

Strategy IA Data Vis Mobile
Boeing

Boeing

User research exposes gaps in customer experience that extend beyond the screen.

Research Journey Maps Personas Vision
Adobe Aetna Ascension Boeing CTCA Herff OFI Oracle Quark TNF TRP WU Adobe Aetna Ascension Boeing CTCA Herff OFI Oracle Quark TNF TRP WU

What People Say

"John is skillful in understanding and explaining complex problems, managing changing priorities, multiple stakeholders, and helping the team focus — all while balancing strategy. John is someone you want to run up the hill with, and know he always has your back."

Courtney Aquilina
Director, User Experience Design at Foundation Medicine

"Almost three years after our first encounter, we are still referring to John's initial concepts and recommendations. That is a testament to his excellence as a visionary champion for the user experience. John has an unrivaled passion that drives all of those around him to lasting greatness."

Adam Bowen-Burrell-Holmes
Digital Strategy Specialist at Navy Federal Credit Union

"John was a major contributor in breaking down silos and creating a culture of transparency and inclusivity across the entire design org. He had a strong vision for what the experience should be, and truly fought to make sure design had a voice at the table. I will truly miss his leadership and passion."

Nick Schiefer
Product Designer at Aetna, a CVS Health Company

"John is one of the most analytical, dedicated, and creative people I have worked with. He is able to strategically think through complex situations to get straight to the heart of the issue. From this vantage point he is able to propose elegant, unique, and (often shockingly) simple solutions."

Shivanii Cordes
Director of User Experience at Insurity

About Me

Portrait

I help organizations transform complex business challenges into intuitive, scalable digital experiences that create value for both customers and the business.

My career has spanned healthcare, financial services, automotive, enterprise software, and SaaS, where I've partnered with product, engineering, and executive teams to design solutions that improve adoption, efficiency, and customer satisfaction. My expertise includes product design leadership, UX strategy, design systems, user research, interaction design, information architecture, and product innovation.

I'm particularly passionate about simplifying complexity — understanding how people work, identifying friction points, and creating experiences that feel natural and effortless, even when the systems behind them are anything but simple. I've led enterprise design initiatives, built scalable design systems, conducted customer research, and guided products from discovery through delivery.

What sets me apart is my ability to quickly understand new industries, uncover opportunities others may miss, and translate insights into actionable recommendations. I approach every challenge with strategic thinking, curiosity, empathy, and a systems-level perspective. Whether leading a design organization or influencing executive stakeholders, my focus stays the same: solving the right problems and delivering meaningful outcomes.

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